Jean Cherbonnier, CEO and co-founder of NAVX, on how best to work with car OEMs when providing in-car content and obstacles to wider adoption of connected services.
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In this podcast, TU's Jan Stojaspal catches up with Jean Cherbonnier, CEO and co-founder of NAVX, to discuss the future of in-car content and some of the challenges of working with OEMs.
A speaker at this year’s Content & Apps for Automotive Europe 2013 in Munich, Cherbonnier says content providers must aim for a worldwide coverage and a broad range of services. They need to brace themselves for sales cycles in excess of two years and insist that car makers are involved in content planning and implementation.
What's more, he cautions against what he calls a “connectivity headache,” which strikes when a narrowly defined smartphone-tethering solution runs into device and operating system compatibility problems. He says that prices of embedded in-vehicle infotainment must come down in the low- to medium-car segments. And he stresses the need for car dealers to be trained to promote and sell connected services.
NAVX is a producer of dynamic content for connected cars.
Jan Stojaspal is the editor of Telematics Update.
For all the latest telematics trends, check out Telematics Munich 2013 on Nov. 11-12 in Munich, Germany, Telematics for Fleet Management USA 2013 on Nov. 20-21 in Atlanta, Georgia, Content and Apps for Automotive USA 2013 on Dec. 11-12 in San Francisco, Consumer Telematics Show 2014 on Jan. 6, 2014, in Las Vegas.
For exclusive telematics business analysis and insight, check out TU’s reports: Telematics Connectivity Strategies Report 2013, The Automotive HMI Report 2013, Insurance Telematics Report 2013 and Fleet & Asset Management Report 2012.