Andrew Nash, automotive director, Mediamobile, on the future of Digital Audio Broadcasting (DAB) in Europe.
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In this podcast with TU's Jan Stojaspal, Andrew Nash, automotive director, Mediamobile, discusses the potential of Digital Audio Broadcasting (DAB) to deliver real-time information to cars. DAB is widely seen as successor to the analog-based FM. It delivers better sound quality, can accommodate more radio stations as well as a much larger range of complementary data streams, from news updates to album art.
But the information can’t be personalized or interactive, something consumers are getting used to from online listening. Even so, Nash argues that DAB will prove its value in Europe. According to him, in a geographically complicated Europe, DAB is the easiest way to have a full interconnected, free of charge roaming data service “that can provide the vast majority of users’ basic driving needs.”
Earlier this year, Mediamobile announced the launch V-Traffic, the first German national traffic and travel service on DAB digital radio.
Jan Stojaspal is the editor of Telematics Update.
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