Siegfried Schuler, Harman’s director of technical sales for connected services in Europe, on mitigating driver distraction by presenting web content as personalized, on-demand radio stations.
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In this podcast with TU's Jan Stojaspal, Siegfried Schuler, director of technical sales for connected services in Europe, Harman, discusses Aha, Harman’s Cloud-based media service that aims to make in-car access to web content as easy as listening to the radio.
While some car OEMs already use text-to-voice engines to read social media news feeds to the driver, Harman extends this approach to a much wider selection of driver-relevant content on the web. It converts the content into audio, organizes it into radio-like stations and makes those available through the vehicle’s steering wheel controls and radio presets.
“Radio is the benchmark for how to use entertainment in the car safely,” Schuler says. “It’s in the car since years, since decades actually, and everybody knows how to use it. That’s the big advantage we see. .... Why not use what is already common in the car.”
Jan Stojaspal is the editor of Telematics Update.
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