February 20, 2013: As connectivity begins to penetrate all vehicle segments, Telematics Update reports on the evolving role of the wireless network operator in the M2M market as it leverages acquisitions, platforms and apps to expand its role within connected car services.
Highlighting the increasingly central role of wireless operators in the connected car ecosystem was news accompanying the launch of Vehicle Diagnostics by Delphi that it will be sold by Verizon Wireless at its retail outlets. Victor Canseco, Director of Software and Services at Delphi, says his company has been actively looking for partnerships outside the traditional automotive ecosystem, and one with Verizon was natural. Beyond the mobile connectivity itself, Canseco said, "Verizon Wireless, through its retail presence, can bring together the mass market in the United States. One of the biggest problems for a product like this, before we innovated on the business model, was, where do you buy this product?"
Taking a broader role in the ecosystem
Praveen Chandrasekar, Telematics and Infotainment Program Manager at Frost & Sullivan points out that Verizon has had a relationship with GM since OnStar, but "they have just been very passive. Now they realize that, using their technology and capability, they can play a much broader role in this game. They have the ecosystem and the technology, why be held back in a passive role?"
The rise of the CSP
Nancee Ruzicka, Director, OSS/BSS Global Competitive Strategies at Stratecast sees still another role emerging for network operators, what she calls a communication service provider, or CSP. These are replacing the telematics service providers, or TSPs.
Sometimes, the network operator is in the background, handling the back end of things. For example, Sprint established, hosts, operates and maintains Chrysler's Uconnect Access service via Velocity, Sprint's connected vehicle solution. When drivers sign up using the screen in the vehicle, they go to what looks like Chrysler's service center but what is actually Sprint's back office.
In a recent research report, Ruzicka called Uconnect "the tip of the M2M iceberg for communication service providers. She added, "Most businesses are realizing, as did Chrysler, that fulfillment, assurance and billing are best left to CSPs.
The evolution of the connected car
To explore this evolution in the landscape of the connected car industry,Telematics Detroit 2013 Conference & Exhibition,June 5-6, Novi, MI, USAwill unite leaders from across the automotive, mobile, wireless, digital and web industries to debatethe shifting ecosystem participants and business models that are set to propel telematics into the mainstream. (http://www.telematicsupdate.com/detroit/).
Industry leaders including, Ford, GM, BMW, Facebook, Mercedes-Benz, Gartner, Honda, Volvo, Sprint andToyota will address key industry questions, such as:
· One Stop Shop vs. Multiple Players: How to enable OEMs to find the balance between meeting consumer trends, maximizing ROI and 'giving up the keys' to their platforms
· Death of the Traditional TSP: Examine the evolution from call center supplier to facilitator of a complex ecosystem of connected services and companies
· Question whether content is more important than the required technology to deliver it, to pinpoint which part of the value chain will drive innovation and establish industry leadership
With 100+ senior-level telematics speakers, 40+ sessions, the world’s largest telematics expo and 1,800+ attendees set to attend, Telematics Detroit 2013 is the world’s largest B2B forum for the global telematics industry.
Hyundai stated on Telematics Detroit, ‘This is one of the best conferences that I've ever been to. I would definitely recommend this conference to anyone working in telematics’.
For the complete Telematics Detroit 2013 conference program and speaker line-up, access the e-brochure at
http://www.telematicsupdate.com/detroit/conference-event-brochure.phpor contact the Telematics Update team at firstname.lastname@example.org
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