Keefe Leung, director of product management, Airbiquity, on integrating embedded telematics and brought-in devices.
In this video from Telematics Detroit 2013, Keefe Leung, director of product management, Airbiquity, discusses ways to integrate embedded telematics and brought-in devices.
He sees embedded features continuing to play an important role in safety and security, but brought-in devices defining in-car infotainment. Ultimately, he expects the industry to move beyond what he calls a very “isolated, siloed, disparate” app experience and pursue higher levels of integration.
“Each app is separate – you have to launch this app, launch that app,” he says. “I think really what’s going to be the magic time is when they all coalesce, and somebody can give you the customized experience [of] just going into one app, and it has absolutely everything I need, when I want it.”
Andrew Tolve is a regular contributor to TU.
For all the latest telematics trends, check out Telematics Munich 2013 on Nov. 11-12 in Munich, Germany, Telematics for Fleet Management USA 2013 on Nov. 20-21 in Atlanta, Georgia, Content and Apps for Automotive USA 2013 on Dec. 11-12 in San Francisco, Consumer Telematics Show 2014 on Jan. 6, 2014, in Las Vegas.
For exclusive telematics business analysis and insight, check out TU’s reports: Telematics Connectivity Strategies Report 2013, The Automotive HMI Report 2013, Insurance Telematics Report 2013 and Fleet & Asset Management Report 2012.