Douglas Claus, department manager for product requirements, development & ConnectedDrive, BMW, on encouraging outside innovation while maintaining a distinct sense of brand identity.
In this video from Telematics Detroit 2013, Douglas Claus, department manager for product requirements, development & ConnectedDrive, BMW, talks to TU’s Andrew Tolve about making app choices for the premium vehicle. He flags the recent addition of a touchpad to BMW's iDrive and emphasizes the importance of collaboration within the industry.
Andrew Tolve is a regular contributor to TU.
For all the latest telematics trends, check out Telematics Japan/China 2013 on Oct. 8-10 in Tokyo, Telematics Munich 2013 on Nov. 11-12 in Munich, Germany, Telematics for Fleet Management USA 2013 on Nov. 20-21 in Atlanta, Georgia, Content and Apps for Automotive USA 2013 on Dec. 11-12 in San Francisco, Consumer Telematics Show 2014 on Jan. 6, 2014, in Las Vegas.
For exclusive telematics business analysis and insight, check out TU’s reports: Telematics Connectivity Strategies Report 2013, The Automotive HMI Report 2013, Insurance Telematics Report 2013 and Fleet & Asset Management Report 2012.