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Insurance Telematics USA 2014

03/09/2014 - 04/09/2014, Radisson Aqua Blu, Chicago

Pricing Becomes a Commodity: Insurers Enhance the Consumer UBI Proposition by Integrating Complimentary Services for Product Differentiation

Video: Opel on building automotive HMI to fit the individual

David Voss, technical lead engineer for HMI, Adam Opel, on the importance of designing an in-car user experience that is both intuitive and customizable.

In this video from Telematics Munich 2013, David Voss, technical lead engineer for HMI, Adam Opel, talks to TU’s Jan Stojaspal about the importance of designing an in-car user experience that is both intuitive and customizable.

Giving the user a choice of input methods – from touchscreen and touchpad to voice and steering wheel controls – is one aspect, according to Voss. Another is giving him the ability to customize the human-machine interface (HMI).

On the new version of Opel’s IntelliLink, it is, for example, possible to shift icons around the screen, choose different views and define a broad range of shortcuts that take the user to his desired function with one click.


Consumer electronics is a huge driver behind many of these changes, Voss says.

“The new thinking inspired by consumer electronics is that it’s not about finding the one big service,” he says. “With apps, people are really in control of adapting [their] smartphone or their digital life to specific needs. That’s very much what’s changing the automotive industry. It’s [no longer] about huge functions nicely integrated into one domain, but really [about] having different kinds of upgradable content available for the user.”

Jan Stojaspal is the executive editor of Telematics Update.

For all the latest telematics trends, check out Telematics for Fleet Management Europe 2014 on March 12-13 in Amsterdam, The Netherlands, Content and Apps for Automotive Europe 2014 on April 8-9 in Munich, Germany, Insurance Telematics Europe 2014 on May 6-7 in London, Telematics India and South Asia 2014 on May 28-29 in Bangalore, India, Insurance Telematics Canada 2014 on May 28-29 in Toronto, Telematics Detroit 2014 on June 4-5 in Novi, Michigan, and Advanced Automotive Safety USA 2014 on July 8-9 in Novi, Michigan.

For exclusive telematics business analysis and insight, check out TU’s reports: Telematics Connectivity Strategies Report 2013The Automotive HMI Report 2013Insurance Telematics Report 2013 and Fleet & Asset Management Report 2012

David Voss, Adam Opel

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Insurance Telematics USA 2014

03/09/2014 - 04/09/2014, Radisson Aqua Blu, Chicago

Pricing Becomes a Commodity: Insurers Enhance the Consumer UBI Proposition by Integrating Complimentary Services for Product Differentiation