Telematics Update: This week, Bosch unveiled its first self-driving car via a You Tube video that describes its innovative work at the Bosch Research and Technology Center in Palo Alto, California, putting its brand squarely in the corner of autonomous vehicles.
Vehicles that drive themselves may still feel like the stuff of fanciful Hollywood flicks, but Bosch came out this week and took the automotive community one step closer to making them a reality. Bosch is collaborating with the Stanford Artificial Intelligence Lab’s Autonomous Driving Team. The YouTube video doesn’t state a timeline for when Bosch sees autonomous vehicles entering the mainstream, but it suggests that street-ready, self-driving cars are rapidly approaching, and that ADAS features that provide additional driver support will continue to accelerate into the market. The Bosch video has been posted on the Telematics Update website.
“This is really like science fiction, it’s the future we’re working on,” says a Bosch engineer in the video. Coupled with the fact that just down the road at Google’s headquarters in Mountain View, the Googlers are hard at work on their own autonomous vehicles, automakers cannot postpone their own plans in this now conceivable market.
Precksha Saksena-Sood, Managing Director, Telematics Update, comments on what the autonomous vehicle landscape looks like right now: “Although the autonomous vehicle may still seem too much like the work of science fiction to roll out en masse, and there’s a lot of work still to be done. The auto community is able to take a step in this direction via developments in vehicle-vehicle and vehicle-infrastructure communication technology, in order to improve mobility and safety on a global scale.”
To shed some light on this impending market, Telematics Update has released a series of complimentary business intelligence articles on their website that analyze the vehicle-vehicle/ infrastructure and autonomous vehicle space, with a focus its deployment and commercialization. News updates can be received every week via their complimentary newsletter. Subscription to the weekly newsletter is free via the website: www.telematicsupdate.com.
As well as V2X and Safety, Telematics Update offers news and analysis on the following segments of the automotive telematics community:Infotainment and In-Car Content
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This week’s articles can be found on the website as well as dates for their upcoming conferences and reports: www.telematicsupdate.com.
Pascal de Mul, global head of hardware partnerships at Spotify, on standardization of in-vehicle infotainment platforms and bringing 20 million music tracks to the car in a safe and non-distracting way
Susan Kuchinskas looks at how making cars more social could enhance the driving experience - and make customers more loyal
Siegfried Mortkowitz explores whether the implementation of ERA-GLONASS will be a game-changer in the Russian telematics market
Steven H. Bayless, senior director, telecommunications and telematics at the Intelligent Transportation Society (ITS) of America, on why a common platform for vehicle communications will provide more opportunity for the industry than individual OEM solutions
Crispin Moger, managing director of the Marmalade Group of Companies, on targeting usage-based insurance to an underserved audience
Arvin Baalu, director of automotive engineering & product delivery, Harman International (India) Pvt. Ltd., on the importance of timing and bold decision-making when designing infotainment platforms for emerging markets